E-commerce

As the internet explodes and continues to impact our lives, many traditional businesses as well as start-ups are looking to digitise their business models and take to virtually selling their products online. Now this gives rise to a host of complexities with reference to the law involving application development, digital advertising, electronic transactions, data storage etc.…Traditional businesses venturing into e-commerce especially, need guidance on these legalities as they require a uniquely different approach as compared to traditional business practices. There are several laws governing ecommerce, these include a framework of trademarks and copyrights, Data protection, Privacy Policy and Policies for the products sold or services offered using these applications due to which users and providers tend to face legal issues. Addrey Consultancy has an intrinsic understanding of this space and provides entrepreneurs guidance in terms of regulatory framework especially adherence to the terms and conditions and privacy acts as stipulated by the regulatory authorities.

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Case Study

When Yarn Boutique Private Limited decided to take their business online. The business had noble intentions were to help streamline the yarn procurement process something they had a huge experience in. However, taking the business online came with its own set the complexities in terms of meeting the RBI guidelines, assigning the financial and legal obligations to the respective business stakeholders becomes imperative right from digital advertising, electronic transactions, data storage etc.

Services

  • Understanding legal framework of the business.
  • Drafting services E.g.: Software development agreement, Privacy Policy, Terms of Use, User Agreement etc.
  • E-Commerce Compliance with respect to Information Technology Act
  • Obtaining relevant protections via trademarks and copyrights.
  • Negotiations with Payment gateways, Cloud or Hosting service providers.
  • Consulting in company structuring cross international boundaries